The High is the largest of the Streatham inter-war developments, designed for the Bell Property Trust. This scheme of purpose built shops and apartments is monumental in its design. It is composed of five, six storey blocks which front onto the High Road and which are connected to further blocks set well back from the frontage behind a brick balustrade. There were originally planned to be 22 shops and 124 flats; today there are 174 flats. The row of shops makes a continuous run along the frontage at street level. The sweep of shops is emphasised by an integral cantilevered canopy, to protect pedestrians, which also runs the length of The High. The original swimming pool and garages still exist are the rear of the complex. The sales leaflet announces The High as the show place of Streatham and having “Luxuriously appointed flats in a building of imposing design. Every amenity of civilised living known to “Bell” Building ingenuity and experience” The photograph shows a lavish entrance hall with Knoll sofas, large floral arrangements and a uniformed doorman.